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![](https://static.wixstatic.com/media/c952b9_50415364589c43909edb3f30a724354b~mv2.png/v1/crop/x_721,y_8,w_3317,h_1033/fill/w_405,h_126,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/c952b9_50415364589c43909edb3f30a724354b~mv2.png)
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design
Michelle Novak
![](https://static.wixstatic.com/media/c952b9_2749bdced3294311baa77a07ac71305a~mv2.png/v1/crop/x_30,y_5,w_1610,h_184/fill/w_546,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/c952b9_2749bdced3294311baa77a07ac71305a~mv2.png)
WD-40 Ad Campaign
Everyone knows WD-40 makes things move and stops squeaks. But it turns out that this product can do a lot of other things. With the goal of appealing to a new market, I used pop-up book techniques for magazine ads. Now the paper moves too!
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